界面新闻编辑 | 蔡星卓
6月10日消息,吸金当日上午,图集梅西乘坐的追星私人飞机在北京机场落地,开启他的潮下个人第七次访华之旅。6月15日晚,吸金梅西将在北京工人体育场参加2023阿根廷VS澳大利亚国际邀请赛。图集紧接着,追星#梅西门票二手平台涨近4倍#、潮下#梅西不带货却带火同款#、吸金#梅西已在中国注册名字商标#等标签冲上微博热搜。图集据报道,追星球迷的潮下热情之下,梅西本次的吸金球赛门票被炒到了三四万元一张。二手平台上,图集球赛门票基本在原票价之上炒到了近4倍,追星比如原价8800元的vip区域球赛门票被炒到超3万元。
梅西所到之处总能刮起一阵“旋风”,背后的“吸金”能力也毋庸置疑,比如本次梅西中国行,官方赞助商就达23家。此次梅西中国行,直播平台也盯上了他:6月12日,淘宝直播和快手直播先后发布消息,宣布梅西将在直播间亮相。12日晚,快手官方直播间直播了梅西专访的先导片,梅西出现1分钟;14日下午,梅西现身淘宝直播间。
据报道,《福布斯》杂志公布的足球运动员2022年收入排行榜中,梅西以1.2亿美元位居第二位,品牌价值为1.7亿美元。多年间,透过摄影师的镜头,我们可以一窥“梅西效应”的商业价值。
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